Melody Dai

Melody Dai is an accomplished professional with extensive experience in global marketing and data strategy, currently serving as SVP at Universal Pictures since September 2016. In this role, Melody leads audience data strategy focusing on analytics, media buying, and creative research. Previous positions at Universal included VP and Director of Strategy, where responsibilities encompassed studio slate planning and film marketing efficiency. Prior to Universal, Melody held various strategic roles at Comcast, including an Associate position in multiple rotations, and gained experience as an MBA Intern at Disney ABC Television Group. Earlier career highlights include working as an Investment Associate at ArcLight Capital Partners and an Analyst at Lehman Brothers. Melody holds an MBA from Harvard Business School and a Cum Laude A.B. degree from Dartmouth College.