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Alenna Loreen Radaza

Senior Field Execution Manager at Universal Robina Corp

Alenna Loreen Radaza is an experienced professional in the field of marketing and category management, currently serving as a Senior Field Execution Manager at Universal Robina Corporation since August 2017. Radaza has held various roles at Universal Robina, including Category Strategy Manager for Jack n Jill Snacks and Category Manager for Confectionery. Prior to this, Radaza gained valuable experience at Unilever RFM Ice Cream from May 2012 to May 2016, working as a Modern Trade Development Specialist and in various marketing-focused roles. Radaza began a career in field execution at Promoworks Inc. from May 2010 to May 2012. Radaza holds a Bachelor of Science degree with a double major in Marketing Management and Entrepreneurship from the University of San Carlos, completed in 2010, and completed secondary education at Agusan National High School in 2004.

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Universal Robina Corp

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Universal Robina Corporation is a branded consumer food and beverage product company. The Company is engaged in a range of food-related businesses. Its segments include branded consumer food products segment, agro-industrial products segment, commodity food products segment and corporate business segment. The branded consumer food products segment manufactures and distributes a mix of salty snacks, candies, biscuits, and tomato-based products, and it also includes the packaging division, which manufactures bi-axially oriented polypropylene (BOPP) films used in packaging. The agro-industrial products segment engages in hog and poultry farming; manufacturing and distribution of animal feeds, glucose and soya products, and production and distribution of animal health products. The commodity food products segment engages in sugar milling and refining, flour milling, pasta manufacturing and renewable energy. The corporate business segment engages in investment and fund sourcing activities.


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10,000+

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