Alenna Loreen Radaza

Alenna Loreen Radaza is an experienced professional in the field of marketing and category management, currently serving as a Senior Field Execution Manager at Universal Robina Corporation since August 2017. Radaza has held various roles at Universal Robina, including Category Strategy Manager for Jack n Jill Snacks and Category Manager for Confectionery. Prior to this, Radaza gained valuable experience at Unilever RFM Ice Cream from May 2012 to May 2016, working as a Modern Trade Development Specialist and in various marketing-focused roles. Radaza began a career in field execution at Promoworks Inc. from May 2010 to May 2012. Radaza holds a Bachelor of Science degree with a double major in Marketing Management and Entrepreneurship from the University of San Carlos, completed in 2010, and completed secondary education at Agusan National High School in 2004.