Katherine Barrios

Katherine Barrios is a Senior Brand Manager at Universal Robina Corporation, specializing in Agile, Regional, and Marketing Excellence since March 2016. Currently acting as Agile Product Owner for Cultured Milk Drink Innovations, Katherine leads a 13-member cross-functional team to develop strategies for the Cultured Milk Drink Category, achieving significant market share growth for the Goodday brand. Previous roles at Universal Robina include Brand Manager, where Katherine strengthened the corporate brand identity and launched digital campaigns, and Assistant Brand Manager roles for Piattos and Calbee, contributing to successful marketing initiatives. Prior experience includes a Senior Marketing Assistant role at Bounty Agro Ventures, where Katherine managed major brand launches and digital presence. Katherine holds a Bachelor's Degree in Organizational Communication from De La Salle University.