Samuel Sánchez Fernández

Samuel Sánchez Fernández is an experienced marketing professional currently serving as the Head of Marketing and Growth for Southern Europe, the UK, the Middle East, and Africa at Universal Robots since January 2022. With a strong foundation in data-driven strategies, Samuel leads integrated marketing campaigns to enhance brand awareness and drive revenue growth. Concurrently, Samuel holds the position of Associate Professor at the University of Chicago, teaching a course on Data-Driven Content Marketing. Previous roles include Growth/CRM Manager at Coffeecard, Marketing & eCommerce Director at Chocolates Simón Coll S.A., and Head of Marketing for LatAm and the USA at Desigual. Samuel has a diverse educational background, including a Master's in Digital Marketing from EAE Business School and an ongoing Master's in Artificial Intelligence and Innovation from Founderz.