Lisa Hendrikson

Chief Marketing Officer at Universal Screen Arts, Inc.

Lisa Hendrikson is an experienced marketing professional who has held various leadership roles throughout their career. Lisa most recently worked as the Chief Marketing Officer at Universal Screen Arts, Inc. since 2023. Prior to that, they served as the Chief Marketing Officer at Ruby Love from 2021 to 2023. Lisa also worked as a Marketing Strategist and Advisor at ClubPass from 2021 to 2021.

Before that, Lisa gained significant experience at Travel + Leisure Co. as the Vice President of North America Marketing and Sales from 2015 to 2021. In this role, they led marketing efforts for RCI, the world's largest timeshare exchange network, and oversaw the marketing strategy, branding, creative, and member experience.

Lisa's previous positions include Vice President of Brand Strategy and Marketing at 1800flowers.com from 2006 to 2015, where they developed and implemented strategies for the leading floral brand. Lisa also served as a Professor at St. Joseph's College from 2012 to 2013 and as the Vice President of Marketing and Sales at Optinco/Integrity Marketing Solutions from 2004 to 2006, where they focused on direct email marketing and lead generation.

Lisa's early career includes a role as the Director of Sales and Marketing at ADP from 2000 to 2003, where they were responsible for product strategy and the launch of new offerings. Throughout their career, Lisa has demonstrated expertise in strategy development, marketing campaigns, branding, and cross-channel plans.

Lisa Hendrikson has an MBA in Marketing from Fordham University and a B.B.A in Finance from Hofstra University.

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Timeline

  • U

    Chief Marketing Officer

    April, 2023 - present