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Denise Haro

Vice President - Strategic Planning & Forecasting at Universal Studios Hollywood

Denise Haro serves as the Senior Vice President of Global Consumer Insights & Commercial Strategy at Universal Pictures Home Entertainment since July 2016 and has held various strategic planning roles within Universal Studios since June 2004. Responsibilities include crafting and developing strategies for home entertainment formats, monitoring emerging multi-media technologies, and forecasting profitability across a substantial catalog of titles. Prior experience includes a Lead Project Resource Analyst position at Jet Propulsion Laboratory, managing business forecasting and financial management for the Mars Science Laboratory project, and an Analyst role at Lockheed Martin, focusing on pricing forecasts. Denise holds a BS in Business Administration from the University of Utah, an MBA from the University of Redlands, and completed executive training in Media and Strategy at Harvard Business School.

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Universal Studios Hollywood

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Universal Studios Orlando, an entertainment company, operates movie theme parks and a City Walk area in Orlando, Florida. The company's theme park has attractions based on movies and television shows, as well as some behind the scenes looks at movie and television making techniques. It offers family entertainment through movie-themedattractions, such as thrill rides, live-action shows, and interactive exhibits. The company's a City Walk area, an entertainment complex, includes themed restaurants, nightclubs, shops, a screen, a movie megaplex, and hotels. It also offers motion pictures, television, music, home, and location based entertainment. The company was formerly known as Universal Studios Escape and Universal Studios Florida. Universal Studios Orlando is based in Orlando, Florida.


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