Jesus Paniagua is an experienced professional in human resources and coaching, serving as the Director and Owner of Workmeaning since 2010, where expertise is applied in purpose-driven consulting and coaching to enhance commitment for individuals and organizations. Paniagua has been an Associate Professor at Universidad Francisco de Vitoria since 2013, contributing to the Psychology of Work department. Previous roles include HR Director for WPP Holdings Spain's FinancePlus and VMLY&R, along with significant positions at Burson-Marsteller and Young & Rubicam Group, focusing on aligning human capital with business objectives. Educational qualifications include a Master’s degree in Human Resources from IE Business School and training in logotherapy from the Viktor Frankl Institute.