Manuel Medina

Manuel Medina is an experienced professional in the fields of consumer psychology, marketing, and industrial engineering with a robust academic background and extensive teaching experience. Currently serving as a scientific researcher at Pontificia Universidad Javeriana, Manuel directs projects and graduation work while imparting knowledge in marketing projects. As a university lecturer at Universidad Sergio Arboleda and UTadeo, Manuel contributes to the development of students through courses on consumer psychology and strategic branding. Additionally, as a creator and instructor on edX, Manuel focuses on sales forecasting and commercial strategy. With previous professional roles in quality assurance and creative direction, along with a comprehensive educational background, including a doctorate in consumer psychology, Manuel Medina integrates practical insights with academic rigor to enhance understanding of market dynamics and consumer behavior.