Patricia Amaral

Patricia Amaral is an accomplished professional with over 16 years of experience in commercial, marketing, and business strategy, specializing in internationalization processes for SMEs. Since September 2019, Patricia has served as Executive Director at Conecta Barcelona and Boston Innovation Gateway, focusing on strategic planning and program development. Patricia also holds teaching positions in international trade and business strategy at several universities, including Universitat de Vic and Universitat de Girona. A Doctoral candidate researching success factors in SME internationalization, Patricia's educational background includes advanced degrees in Marketing and Business Administration from Universitat de Girona and EAE Business School. Additionally, Patricia co-founded Digital Spotter, where a comprehensive marketing strategy was developed to enhance customer experience across various channels.