Universitat de Girona
Patricia Amaral is an accomplished professional with over 16 years of experience in commercial, marketing, and business strategy, specializing in internationalization processes for SMEs. Since September 2019, Patricia has served as Executive Director at Conecta Barcelona and Boston Innovation Gateway, focusing on strategic planning and program development. Patricia also holds teaching positions in international trade and business strategy at several universities, including Universitat de Vic and Universitat de Girona. A Doctoral candidate researching success factors in SME internationalization, Patricia's educational background includes advanced degrees in Marketing and Business Administration from Universitat de Girona and EAE Business School. Additionally, Patricia co-founded Digital Spotter, where a comprehensive marketing strategy was developed to enhance customer experience across various channels.
Universitat de Girona
La Universitat de Girona és una institució pública que cerca l’excel·lència en la docència i en la recerca, i que participa en el progrés i el desenvolupament de la societat, mitjançant la creació, transmissió, difusió i crítica de la ciència, la tècnica, les humanitats, les ciències socials i les arts.