Nicolas Froment

Nicolas FROMENT is an experienced entrepreneur and trainer with a strong background in commercial strategies and wine distribution. Since founding Vins & Conversations in October 2020, Nicolas has combined direct sales with the phygital concept, drawing on nearly 12 years of experience as a wine merchant. Roles include serving as President of DCF Angers since March 2022, focusing on enhancing the professionalism of the sales function, and founding BLENDY LEARNING, which specializes in training and consulting for commercial teams. In addition, Nicolas contributes to various educational institutions as a trainer in sales and project management, and is actively involved in organizations such as EFFORST and the #SocialSellingForum, advocating for sales transformation and the integration of digital tools in sales practices.