Jean Paul Petitimbert

Jean Paul Petitimbert is an accomplished Qualitative Research Director, Semiotician, and Brand Culture Analyst with extensive experience in consumer and brand research. Since 2011, Jean Paul has been leading qualitative research at SMARTFROGS while simultaneously serving as a part-time lecturer at ESCP Europe and CELSA Paris-Sorbonne, specializing in applied semiotics, brand management, and advertising strategy. Jean Paul's academic contributions also include roles as an associate researcher at Pontifícia Universidade Católica de São Paulo and Université de Limoges, focusing on brands and social media. A former co-founder and Research Director at Pharest, Jean Paul has an extensive background in strategic communication and brand consultancy, having held pivotal roles at Grey and PRC. Education includes degrees from HEC Paris and Université Toulouse - Jean Jaurès, enhancing Jean Paul's expertise in the field.