Florence Benoit - Moreau

A graduate of HEC Paris, and doctor in management sciences from Dauphine - PSL, Florence Benoit-Moreau is a marketing lecturer and head of the Marketing & Strategy master's program at Dauphine - PSL. Before embarking on an academic career, she worked as a consultant with the Boston Consulting Group (BCG). She is also a member of the Scientific Council of Dauphine - PSL and a member of the National University Council (CNU). Her research focuses on the links between marketing and society through themes such as gender stereotypes, responsible consumption and sustainable lifestyles, or collaborative consumption (consumer participation, sharing economy, etc.). She joined the PSL management team in February 2021,