Arzoo Bahl

Arzoo Bahl is a Marketing Research and Insights Strategist at the University of Alberta since October 2022, previously serving as a Research Manager at ATB Financial. Experience includes roles as an Analyst at PSB and a Market Research Intern at National Research Group, focusing on qualitative and quantitative studies within various departments. Arzoo has also held internship positions at Sawyer Studios and CreatorIQ, where responsibilities included formulating post-campaign reports, developing audience pools, and researching influencer marketing opportunities. Earlier experience at Motivator involved business development for Hike Messenger, where a team received a Gold award at The Excellence in Radio Awards for a consumer engagement campaign. Arzoo holds an MBA from the University of Alberta, a Master’s degree from Carnegie Mellon University, a Post Graduate Diploma from the Indian Institute of Mass Communication, and a Bachelor of Arts from Indraprastha College for Women, University of Delhi.