Breanne Sampson

Breanne Sampson, MBA has several years of experience in various roles related to communications, marketing, and event management. Breanne started their career in 2012 as a Marketing Coordinator at Canadian Western Bank, where they were promoted to Marketing Coordinator II in 2014. During their time at the bank, they successfully implemented digital advertising campaigns and launched the bank's social media strategy, resulting in increased client engagement and brand awareness.

In 2015, Breanne joined the Alberta Cancer Foundation as the Signature Event Lead/Development Officer. In this role, they managed all aspects of the Bust a Move fitness event, including public relations, communications, and media relations. Breanne also led a team, a committee, volunteers, and external contractors to raise over $300,000 for cancer research in Alberta.

Since 2016, Breanne has been working at the University of Alberta, initially as the Senior Communications Lead and currently as the Director of Stewardship, Communications, and Marketing. In these positions, they have provided strategic direction and leadership in marketing and communications strategies for the university. Breanne has also played a key role in designing and delivering effective communication services and materials for various units within the university.

Overall, Breanne Sampson, MBA has a diverse range of experience in marketing, communications, event management, and strategic leadership.

Breanne Sampson, MBA, completed their Master of Business Administration (M.B.A.) degree at the Alberta School of Business, University of Alberta from 2017 to 2020. Prior to this, they obtained a Citation in Social Media Marketing from the University of Alberta, which they completed between 2013 and 2015. In their undergraduate studies, Breanne earned a Bachelor of Commerce (BCom) degree with a focus on Marketing Major and International Business Minor, also at the Alberta School of Business, University of Alberta. The specific dates for their Bachelor's degree are not provided.