University of Alberta
Kassia Hollis-Haynes is a seasoned marketing professional with extensive experience in digital marketing and strategic communications. Currently serving as a Senior Marketing Strategist at the University of Alberta since July 2022, Kassia previously held roles including Digital Marketing Strategist at ATB Financial, where responsibilities involved leading marketing initiatives to enhance online engagement and conversions, and as a Digital Marketing Advisor for the United Way of the Alberta Capital Region, contributing to email marketing automation and website updates. Kassia's earlier positions include Digital Marketing Specialist at the Alberta Motor Association and Marketing Communications Coordinator at the Edmonton Public Library, showcasing a strong background in developing and executing marketing strategies across various sectors. Kassia holds a Bachelor of Arts in Drama/Theatre from the University of Alberta and a Diploma in Public Relations from MacEwan University.
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University of Alberta
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The University of Alberta in Edmonton is one of Canada's top teaching and research universities, with an international reputation for excellence across the humanities, sciences, creative arts, business, engineering, and health sciences. Home to 38,000 students and 15,000 faculty and staff, the university has an annual budget of $1.8 billion and attracts more than $480 million in sponsored research revenue.