Kassia Hollis-Haynes is a seasoned marketing professional with extensive experience in digital marketing and strategic communications. Currently serving as a Senior Marketing Strategist at the University of Alberta since July 2022, Kassia previously held roles including Digital Marketing Strategist at ATB Financial, where responsibilities involved leading marketing initiatives to enhance online engagement and conversions, and as a Digital Marketing Advisor for the United Way of the Alberta Capital Region, contributing to email marketing automation and website updates. Kassia's earlier positions include Digital Marketing Specialist at the Alberta Motor Association and Marketing Communications Coordinator at the Edmonton Public Library, showcasing a strong background in developing and executing marketing strategies across various sectors. Kassia holds a Bachelor of Arts in Drama/Theatre from the University of Alberta and a Diploma in Public Relations from MacEwan University.
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