David Hoeller is the Founder and Managing Partner of ILLUSTREE Great User Experiences GmbH, a studio specializing in experience design since December 1999. This company offers expertise in strategy, creativity, marketing, and in-house training, serving a diverse client base that includes Österreichische Volksbanken AG, Samsung Electronics Austria, and the City of Vienna. In addition to managing ILLUSTREE, David has been a lecturer in User Experience Design at Upper Austria University of Applied Sciences since March 2004, and previously taught Interactive Multimedia Programming at the University of Applied Sciences, Salzburg from 2004 to 2010. David began their career as a Software Developer at PDTS in Vienna, focusing on the development of communication systems for air traffic control. David holds a Master’s degree in Electrical Engineering from Technische Universität Wien.

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