Oluwaseun Eniola Olabode is an accomplished academic and marketing professional with extensive experience in higher education and the marketing sector. Currently serving as the Director of Studies (Undergraduate), Assistant Professor of Marketing and International Business, Programme Leader for the BSc Business and Management, and Lecturer in Marketing at the University of Bradford since January 2021, Oluwaseun has previously held lecturer positions at De Montfort University and the University of Leeds. With a robust background that includes roles as a Research Fellow at Lagos Business School and a Brand Strategist for prominent Nigerian brands, Oluwaseun has demonstrated expertise in marketing strategy and research. Academic qualifications include a PhD in Marketing and Innovation, an MSc in Business and Management, and a Postgraduate Diploma in Marketing, all complemented by foundational studies in Marketing at Covenant University.