Yulia Baynham

Yulia Baynham is a Director in Financial Services Consulting at PwC UK, specializing in Payments, with a notable leadership role in the UK FS Consulting Payments practice. Yulia has spearheaded initiatives such as the Future Ready Payments 2030 strategy and co-authored the PwC global Payments 2025 Thought Leadership. With a background in insurance and regulatory compliance, Yulia has held significant positions, including Insurance Business Director for the EMEA financial services network and MiFID II Programme Leader in EMEA. Yulia's contributions extend to volunteering as a Senior Contributor for the University of Cambridge's CanRisk programme and serving as Vice-Chair of the Trustee Board for The Olive Tree Cancer Support Group. Yulia's educational background includes degrees from Saint Petersburg State University of Finance and Economics and the University of Brighton, along with professional development through programs at PwC and London Business School. Recognized for leadership and contribution to diversity in finance, Yulia has been a finalist in various prestigious awards and is actively involved in mentorship and community initiatives.