Marty Roth

Dr. Martin S. Roth became President of the University of Charleston in July 2018. Before coming to West Virginia he was Dean and Professor of Management & Marketing at the Barney School of Business, University of Hartford. He was previously Chair of the Sonoco International Business Department, Executive Director of the flagship International MBA Program, and as the Chief Innovation & Assessment Officer at the University of South Carolina’s top-ranked Darla Moore School of Business.

As a higher education leader, Roth has spent the past 30 years helping universities excel by focusing on the talent acquisition and development needs of students and organizations. Working closely with faculty and staff he has led increases in enrollments, rankings, retention, student placement and satisfaction, faculty recruiting and research support, alumni engagement, corporate partnering, fundraising, new curriculum design, and the development and launch of online degree programs.

Marty’s teaching and research expertise is in global strategy, management and marketing. He has won numerous teaching awards, including the Alfred G. Smith, Jr. Award as the Moore School of Business outstanding teacher, the Outstanding EIMBA Elective Professor Award, and an Excellence in Teaching Award from the University of South Carolina Alpha Chapter of the Mortar Board. He has also taught at the Carroll School of Management at Boston College, Katz Graduate School of Business (University of Pittsburgh), the Arthur D. Little School of Management (Boston), and at universities in Austria, France, Hong Kong, Mexico, Portugal, Thailand, and Tunisia. Executive education and consulting engagements with Blue Cross & Blue Shield SC, BMW, CSX, Fiberweb, Metso, Nissan, Pitney Bowes, Verizon, Xerox and other companies have added value to their global strategic planning, marketing, branding, customer service, market research, and scenario planning success.

Roth’s research has been published in the leading marketing and management journals, including the Harvard Business Review, Journal of Marketing Research, Journal of International Business Studies, Journal of Consumer Research, American Journal of Managed Care and Journal of International Marketing. He has been quoted in the Wall Street Journal as well as in many other national and local media and spoken at meetings throughout the Americas and Europe. His CountryManager international marketing simulation game is used in over 140 schools worldwide.

He earned his doctorate, MBA, and BA degrees from the University of Pittsburgh. Before entering higher education, Roth worked in market research and retailing.