University of Detroit Mercy
Samantha Cyrus is currently the Associate Director of Marketing and Promotions at the University of Detroit Mercy, a role held since February 2024. Previously, Samantha served as the Fan Communications and Engagement Manager for the Florence Y'alls from January 2022 to October 2023, where responsibilities included creating promotional activities and community events. Prior experience includes positions as Brand Ambassador at Eclipse Marketing Inc., Fan Experience Assistant for the Tampa Bay Super Bowl LV Host Committee, and various roles in sports information at Adrian College and the Kalamazoo Growlers. Samantha holds a Master of Business Administration in Sports Administration and a Bachelor of Business Administration in Sport and Fitness Administration/Management, both from Adrian College.
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