An eminent social scientist, Professor Amanda Broderick joined University of East London as Vice-Chancellor and President in September 2018.
Professor Broderick was previously Chief Executive Officer at Newcastle University London and has held Chairs in International Business and Marketing at multiple institutions in the UK, and Visiting Chairs internationally. She has a strong leadership track record and rare insight into a cross-section of strategic groupings of Universities.
Before moving to Newcastle University, she was Pro-Vice Chancellor (International Priorities) and founding Executive Dean of the College of Business & Law, University of Salford; Principal of St. Cuthbert's Society (a Durham University College) and Deputy Dean of Durham Business School. She also led the development of the disruptive 'challenger institution' - University Academy 92, founded by the Class of '92 and Lancaster University and launched in September 2017.
Her leadership track record highlights her expertise in strategy development and execution; strong financial management and business planning; global education innovation; business partnership development; and, turn-around change management. She holds an entre- and intrapreneurial skills set and in-depth knowledge of alternative educational models and new business ventures in both charitable and for-profit environments.
An award-winning researcher, her expertise lies in the fields of international business, marketing psychology and strategic communications with particular application to the digital and social business agendas. Her research has appeared in many leading business journals and she has authored two seminal texts in her field.
Professor Broderick provides strategic and academic leadership for the University, with overall responsibility for 1,300 members of staff and 17,000 students, spread across campuses in London Docklands and Stratford.
Current role