Rafid Ur Rahman

Rafid Ur Rahman is currently serving as a Lecturer (Assistant Professor) in the Marketing and Retail Division at the University of Stirling since September 2024 and is also a Marketing PG (Ph.D.) Researcher at the University of Leeds since October 2020. Rafid's professional experience includes a role as Vision Mapper (Marketing Manager) at Techsetra, where strategic marketing initiatives were developed, and digital marketing campaigns were executed, as well as a position as Digital Marketing Analyst at Dentsu Aegis Network, contributing to digital campaign strategy and performance analysis for major clients such as Sony Music and the International Cricket Council. Rafid holds an MSc in International Marketing Management from Leeds University Business School and a Bachelor's Degree in Marketing from Khulna University, along with an exchange period at the Universidad de Santiago de Compostela under the Erasmus Mundus Scholarship.