Paula Zetter

Paula Zetter is a seasoned design professional with extensive experience in the media industry, currently serving as Design Director at WQED Multimedia since 2000. In this role, Paula manages the design department, integrating strategic thinking, research, and design to create impactful visual content across various media for a local public television station, while overseeing corporate brand management. Previously, Paula worked as Senior News Designer at KDKA-TV from 1990 to 2000, where responsibilities included managing a team of graphic designers to develop and implement news graphics packages aimed at enhancing viewership for CBS newscasts. Paula Zetter is an alumnus of The Art Institutes.