Shannon Zottola

Shannon Zottola joined the University in 2022 as Vice President for Enrollment Management. She previously served as Vice President and Dean for Enrollment Management and Marketing at Ursinus College.

A native of Scranton, Ms. Zottola has over 17 years of leadership experience in enrollment management. She is strongly committed to Catholic and Jesuit education that is grounded in liberal arts and centered around students. After beginning her service at Ursinus in 2018, she led the school’s effort to successfully recruit three of the largest, most diverse and academically talented classes in the school’s history. Ms. Zottola also created a strategic enrollment plan that is now considered a “best practice” among her peers in higher education. Her work in admissions and marketing has won numerous Council for Advancement and Support of Education (CASE) and College and University Public Relations Association of Pennsylvania (CUPRAP) awards.

Previously, Ms. Zottola held several positions in admissions at Cabrini University, including Assistant Vice President for Enrollment Management. She also served at Marywood University in several capacities, including Assistant Director of Retention and Advising. She was a faculty fellow at Cabrini and an instructor at Marywood.

Ms. Zottola is a member of the National Association for College Admission Counseling (NACAC), the Pennsylvania Association for College Admission Counseling (PACAC) and the American Association of Collegiate Registrars and Admissions Officers (AACRAO).

Ms. Zottola earned a both a bachelor’s and master’s degree from the University of Pittsburgh.