Gediminas Lipnickas

Gediminas Lipnickas, PhD, is an accomplished academic and entrepreneur in the field of marketing, currently serving as a Lecturer in Marketing at both the University of South Australia and Adelaide University since March 2021 and January 2025, respectively. As a co-founder and advisor at Packy, an AI-powered travel planning company, and a co-founder of Boson Tech, Gediminas leverages extensive industry insights. The consulting firm GL & Co. Consulting has been under Gediminas's ownership since October 2016, providing marketing expertise. With a PhD in Marketing from the University of Adelaide, the research focuses on market shaping and consumer roles. Previous experiences include teaching at The University of Adelaide College and owning Acqua Di Vita, an e-commerce retailer. Educational credentials include degrees in international business and relations from the University of South Australia and honors in business administration from Flinders University.