Iain Brown

Iain Brown PhD is a seasoned expert in data science, currently serving as the Head of Data Science for Northern Europe at SAS since September 2011. Responsibilities include driving strategic direction and offering thought leadership on AI, machine learning, and natural language understanding. Iain also leads a diverse team of data scientists and has a background as a Principal Data Scientist, specializing in advanced machine learning algorithms. Additionally, Iain holds a Fellowship with The Operational Research Society and serves as an Adjunct Professor of Marketing Data Science at the University of Southampton. With published work such as "Mastering Marketing Data Science," Iain blends practical and academic insights to address real-world marketing challenges. Educational credentials include a PhD in Risk Modelling from the University of Southampton and an MSc in Operational Research from the London School of Economics.