Jorge Barraza

Jorge Barraza, PhD, currently serves as the Director and Associate Professor at the University of Southern California, where responsibilities include teaching graduate-level courses in applied consumer psychology and mentoring student-led consulting teams. As a Co-Founder of Immersion, Barraza focuses on utilizing distributed neuroscience SaaS to measure audience engagement in real-time. Previous roles include Advisor at Sesh and Assistant Director for the Center for Neuroeconomics Studies, managing the mentorship of over 100 students. Barraza also worked as a Research Professor at Claremont Graduate University, successfully obtaining and managing a $1.4 million budget for applied neuroscience research projects. Barraza holds a PhD in Applied Psychology from Claremont Graduate University.