Robert V. Kozinets

Robert V. Kozinets serves as the Jayne and Hans Hufschmid Professor of Strategic Public Relations and Business Communication at the University of Southern California since January 2016. As Principal and President of netnografica since November 2007, Robert Kozinets provides social media insights and cultural understanding for companies globally. Robert V.'s roles include Academic Trustee at the Marketing Science Institute and co-chair within the Association for Consumer Research. Past academic positions include Professor of Marketing at Schulich School of Business-York University, Assistant Professor at Kellogg School of Management, and various marketing and research roles at MIT and University of Wisconsin-Madison. Robert Kozinets holds a Ph.D. in Marketing from Queen's University and both an MBA and BBA in Marketing from Schulich School of Business - York University.