Barbara Hoffmann

Barbara Hoffmann serves as Programme Manager for Custom Programmes at the University of St.Gallen's Executive School since May 2016, with additional roles including Head of the FT Programme Team and Senior MBA Programme Manager. Hoffmann has experience as a Visiting Lecturer at Fachhochschule Graubünden, teaching courses on Sustainability and Research Methodologies. Prior to this, Hoffmann held various positions at César Ritz Colleges Switzerland, including Senior Lecturer, Undergraduate Programme Director, and Academic Coordinator, focusing on Tourism Management and Research Methods. Earlier career roles include Guest Relations Manager at La Casa del Zorro and Sales Executive at FIRST Reisebuero GmbH. Hoffmann holds multiple degrees in International Hospitality Management and Higher Education, culminating in a recent Postgraduate Certificate in Online and Distance Learning from The Open University.