Sid Pourfalah

Sid Pourfalah is a seasoned expert in sustainable construction and innovation, currently serving as Founder and CEO of Concrete4Change since 2020, where efforts are focused on developing technologies for Net-Zero concrete. Concurrently, Sid holds positions as Visiting Professor and Visiting Associate Professor at the University of Warwick. Previously, leadership roles included Head of Technical at MAX FRANK Group and Principal at WSP in the UK, managing significant industrial and infrastructure projects. Sid has directed R&D and innovative product designs in previous positions at Leviat and was a Cofounder and CEO at MASA Engineering Company and GL Company, championing design methodologies that enhance sustainability and reduce carbon footprints. Academic credentials include a Ph.D. in Construction from the University of Edinburgh and recognition as an Honorary Associate Professor at the University of Warwick.