Kevin Kluender

Kevin Kluender currently serves as the Director of Trademark Licensing at the University of Wisconsin-Madison, a position held since August 2023. Prior to this role, Kluender worked at Wisconsin Athletics from 1997 to August 2023, where responsibilities included managing a team of six in marketing and promotions for 23 varsity sports, resulting in an annual revenue of $28 million. Previous roles encompassed Director of Marketing and Promotions, where Kluender led successful marketing campaigns and developed a videoboard program, and Assistant Director of Marketing and Promotions, focusing on graphic design and staff management. Kluender also contributed to NCAA event presentations from 2009 to 2014. Educational credentials include a B.S. in Journalism/Advertising from the University of Wisconsin-Eau Claire and an MBA in Marketing from the University of Wisconsin-Parkside.