Sarah Probst

Sarah Probst is an experienced communications professional currently serving as the Administrative Transformation Program Communications Manager at the University of Wisconsin-Madison since November 2019. In this role, Sarah develops and executes communication campaigns aimed at enhancing understanding and buy-in among diverse administrative staff. Previous experience includes freelance writing, copywriting, and copyediting for notable publications such as Businessweek, Refinery29, and New York Magazine, as well as roles at Artful Home, LLC, and Wisconsin Public Television. Sarah's educational background includes a BA in Journalism and Mass Communication and Political Science from the University of Wisconsin-Madison and a Plain Language Certificate obtained in 2021. Future projects include newsletter development using Eloqua marketing automation software.