Paula Andrea Mayorga

Paula Andrea Mayorga is an experienced employer branding strategist currently at Universum since February 2023. Previously, Paula held the role of Coordinadora Publicidad at General Motors from January 2017 to February 2023 and worked as Ejecutiva de cuenta at Grupo Empresarial Pidamos and the Oficina de Proyectos Estratégicos - Unimedios - Universidad Nacional de Colombia from August 2014 to January 2017 and June 2012 to August 2014, respectively. Paula began a career as Ejecutiva comercial at Interactive Brands Group and as Practicante Diseño Industrial at Quid Design. Academic qualifications include a Master's degree in Diseño y Gerencia de Producto para la Exportación from Pontificia Universidad Javeriana, along with diplomas in Marketing Digital and Gestión y desarrollo de producto sostenible, and recent training in Innovación Digital en la Gestión de Recursos Humanos from Universidad de Los Andes.