Per Håkansson

Per Håkansson currently serves as the Head of Research Operations at Universum and the Chief Executive Officer at Pateo Consulting AB, an insight-based business development firm. Håkansson also holds a position as a Military Instructor with the Swedish Armed Forces and has recently worked as the Affärsutvecklingschef for Enerco Group AB. Previous roles include Chief Executive Officer at All Out, where focus was on customer behavior and profitable transactions, and Head of Insight at Scream Mediabyrå. Håkansson spent over 14 years as a Senior Partner and PhD at White Rock Associates, specializing in Revenue Generation Management. Additionally, as a Founding Partner of cubean, Håkansson developed methodologies using Behavioral Analytics to understand customer behavior. Håkansson has interim experience as Marketing Manager at Memira and holds both a PhD in Marketing & Sales and a Master of Science in Business Administration from the Stockholm School of Economics.