Yadira Hernandez

Yadira Hernandez is an accomplished sales professional with extensive experience in the media industry, currently serving as Regional Sales Manager at Univision since January 2022, following a tenure as Local Sales Manager. Previously, Yadira held the position of Senior Integrated Marketing Solutions Consultant at Entravision Communications from December 2014 to January 2022. Earlier roles include General Sales Manager at Salem Media Group, General Manager/VP of Corporate Sales at Sunburst Media, and General Manager at Davidson Media Group, where Yadira achieved notable successes in turning struggling stations profitable. Yadira's career began at MCMedia with multiple sales management roles, and as an Account Executive at Citadel Broadcasting, Yadira built robust sales strategies leading to significant revenue growth. Yadira holds a Bachelor of Business Management with an accounting emphasis from The University of Southern Mississippi, completed in 2001.