Matt Rickett

Matt Rickett is a seasoned copywriter with extensive experience across various roles and industries. Currently serving as a Senior Copywriter at UNLEADED since September 2022, Matt has previously held significant positions including Editorial Director at Ethos, where notable achievements included a 40% increase in ROAS for advertising channels and mentorship of a creative team. Matt's career also features roles at Giddy as a Senior Copywriter and Campaign Manager, as well as experiences with Ecologists Without Borders, Flowertown, JASH, StudioBinder, and Netflix, where exceptional skills in narrative structure and storytelling were developed while collaborating with high-profile producers. Matt holds a B.S. in Film & Television from Boston University, enhancing a strong foundation in creative strategy and execution.