Rekha H Jayalakshmi

Senior Marketing Data Analyst at Unlock Technologies

Rekha H Jayalakshmi has extensive work experience in the field of data analytics and business analysis. Rekha currently holds the role of Senior Marketing Data Analyst at Unlock Technologies since 2023. Prior to this, they worked at LatentView Analytics from 2016 to 2021 where they held various roles including Senior Business Analyst.

During their time at LatentView Analytics, Rekha played a significant role in developing the Business Intelligence infrastructure for the Digital Marketing team, resulting in a significant boost in sales and Return on Ad Sales (ROAS). Rekha also led multiple analytics projects, optimized dashboards, and enhanced operational processes. In addition, Rekha demonstrated their leadership abilities by leading a team and mentoring early career analysts.

Before joining LatentView Analytics, Rekha worked as a Junior Data Scientist at VDime Innovative Works, LLC. In this role, they were involved in end-to-end processes for a new business line in fashion. Rekha worked on data preparation, integration of various tools, and building a recommendation engine.

Overall, Rekha H Jayalakshmi's work experience showcases their expertise in data analytics, business intelligence, and leadership in managing analytics projects.

Rekha H Jayalakshmi's education history indicates that they pursued a Master of Science (MS) degree in Applied Analytics from Columbia University. Prior to that, they completed a Master of Technology (MTech) in Computer Science majoring in Big Data Analytics from Vellore Institute of Technology. Rekha earned their Bachelor of Engineering (B.E.) in Computer Science from Anna University Chennai in Valliammai Engineering College.

In addition to their formal education, Rekha H Jayalakshmi has obtained various certifications and completed courses to enhance their skillset. These certifications include Business Development: Strategic Planning from LinkedIn, Introduction to Data Visualization with ggplot2 from DataCamp, Certified Business Analysis Professional (CBAP) from Simplilearn, Introduction to R from DataCamp, Verified International Academic Qualifications from World Education Services, Data Analysis and Reporting in SAS Visual Analytics and Getting Started with SAS Visual Analytics from Coursera, Tableau Analyst and Tableau Designer from Tableau Training, and several professional development courses from LinkedIn on topics such as career advancement, leadership, and resilience.

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Timeline

  • Senior Marketing Data Analyst

    July, 2023 - present