Unlock Health
Roy Cerrillo is an experienced digital marketing professional with a solid background in programmatic and social strategy. Currently serving as Manager of Programmatic and Social Strategy at Unlock Health and as a Senior Media Planner/Buyer at DECODE since January 2022, Roy also operates Cerrillo Media L.L.C. as a digital marketing consultant since 2011, where strategic analysis and integrated marketing campaigns have been a focus. Previously held positions include Product Marketing Manager at Hart Energy, Digital Campaign Manager roles at High 5 Media Partners and Hearst Media Houston, and a Digital Manager position at Houston Chronicle. Roy's career is marked by substantial achievements in audience growth, campaign optimization, and performance metrics, supported by a Master's degree in Digital Marketing from Hult International Business School and a Bachelor of Arts in Mass Communications/Advertising from Loyola University New Orleans.
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Unlock Health
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Unlock Health is a technology and services growth platform that connects the dots across managed care and marketing to help healthcare providers solve today's urgent growth needs while building sustainable performance for the future. Health systems have spent decades limited by the walls separating patient acquisition campaigns, payor contracts, pricing strategy, and the necessary data and technology required to analyze supply/demand, understand markets, and prove ROI. By breaking down those barriers — and delivering the right mix of consulting, services, and tech enablement to fill the gaps — Unlock Health will enable a massive leap forward in growth and performance. We have brought together the premier network of health and healthcare agencies including SPM, GLC, Dreamscape, and Centretek with industry innovators, Eruptr and DECODE to deliver sustainable growth and CFO-defensible ROI. We are unlocking the potential that exists within providers to increase revenue, manage costs, and create healthier communities. Together, we're taking the guesswork out of growth.