Alfredo Canales is the Founder & Managing Director of Unmade, where the focus is on helping founders and companies design, launch, and scale game-changing brands by redefining the commerce experience. Additionally, Alfredo is the Founder & General Manager of La Fabrica: Centrito, a small co-working space for friends in the tech startup community in Monterrey, Mexico. With a background in web development and design, Alfredo has co-founded and led various successful ventures in the tech industry, emphasizing user experience strategy.
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