unpack'd
Mary Daniels Valles has a diverse work experience in the field of design and art direction. Mary started their career as a Design Intern at Ardent Creative, Inc in 2012, where they worked on various projects and gained experience in illustration. Mary then worked as a Graphic Designer at Texas Christian University in 2012, where they produced high-quality promotional materials for campus events. In 2013, Mary joined Ascend Concepts as an Art Director, where they spearheaded branding campaigns, developed identity packages, and created impactful campaigns for clients. Mary briefly worked as a Freelance Art Director at Vitamin T in 2019 before taking on their current role as Lead Creative at Unpack'd.
Mary Daniels Valles completed their Bachelor of Fine Arts (BFA) in Graphic Design at Texas Christian University from 2008 to 2012. In 2018 and 2019, they attended the Job Propulsion Lab to pursue a degree in Art Direction.
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unpack'd
REMEMBER THE EXCITEMENT OF WAITING TO OPEN A GIFT AS A KID? Good gifts are about more than the gift itself - when you know the person you’re giving to and put thought into making it special, it builds anticipation, adds to their appreciation of what’s inside, and creates emotional connection. Packaging - like a gift - tells people how well you know them and how much you care - all without saying a word. GOOD STRATEGY + GOOD DESIGN + GOOD PRODUCT = EXCITEMENT Good design without good strategy is like buying a gift without thinking about who you’re giving it to. Good strategy without good design is just good intentions with zero follow-through. We unpack who you are and who your consumer is, so we can pack it back up into a brand that creates connection. As for the good product - well that's where you come in! Unpacking great brands and products gets us more excited than kids on Christmas! OUR SERVICES: Brand Strategy Consumer Research Brand Identity Naming Packaging Design https://www.unpackd.com https://www.instagram.com/unpackdstudio/