UnrealX
Lauren Doneski is the founder of UnrealX, a company dedicated to architecting transformative realities in the consulting space, established in April 2025. Prior to this role, Lauren served as the Director of Business Development at GeoSurfaces in the synthetic turf industry from January 2023 to May 2025. A professional in sports, Lauren has experience as a varsity head coach for volleyball at Matignon High School and previously held coaching positions in softball at the University of New England and Lynn, MA. Additionally, Lauren has worked in various roles including business analyst in the construction technology industry and director of operations in the synthetic turf sector. Lauren's career also includes an assistant account executive position with Shamrock Sports & Entertainment and a summer internship focused on sales and marketing with the Old Orchard Beach Surge. Lauren holds a Bachelor of Science in Business with a concentration in Sports Management and Communications from the University of New England.
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UnrealX
UnrealX offers high-impact advisory services for individuals, teams, and brands who are ready to move differently. We specialize in: • Strategic Brand Partnerships • Infrastructure & Capital Planning Support • Business & Sport Integrated Strategy • Specialty Construction Ecosystem Advisory • Positioning & Story Development • Business Development Strategy • Operational Rebuilds At UnrealX, we combine industry insight, strategic execution, and authentic storytelling- fueled by bold cross-industry partnerships that challenge the status quo. Our services reflect the diversity of our founder’s journey - from turf to teams, from boardrooms to ballfields - and everywhere in between. This is a new era of business, and we don’t fit in a box. Neither should you. Built with an athlete’s mentality and Boston-born grit, UnrealX is led by founder Lauren Doneski - a powerhouse whose career spans turf tech, sales leadership, coaching, and brand strategy. Every chapter of her journey sharpened the expertise UnrealX now brings to the table. Discover. Develop. Deploy. Here, at UnrealX, partnerships aren’t just transactions - they’re meaningful collaborations built for long-term success and real legacy impact.