Rick Mather

Rick Mather is a seasoned pricing and revenue management professional currently serving as a Partner at Untapped Pricing and the Founder & Principal at Thinking Cap Consulting. They focus on delivering commercial analysis and pricing strategies that enhance profitability and streamline business processes. Mather's prior experiences include leadership roles at companies such as RS Components, where they built and managed high-performing pricing teams, and Asda, where they led strategic change programs. They also hold a degree with dual honors from The University of Sheffield.