untypical
Heike O'Leary is a seasoned marketing and sales professional with extensive experience in various leadership roles. Currently serving as Chief Sales and Marketing Officer at untypical since October 2024, O'Leary previously held the position of Regional Vice Chair for Europe at GGI | Global Alliance from January 2023 to October 2024, focusing on business development and marketing within an international network of professional firms. O'Leary's prior experience includes serving as Chief Marketing Officer at Haines Watts, Group Marketing Director at Lookers plc, and Senior Brand Strategy Partner at 20/20. O'Leary also held significant roles in the Adidas Group as Brand Director and at Callaway Golf as European Projects Manager. O'Leary holds an MA in Fashion Design and Marketing from Heriot-Watt University and a Postgraduate Diploma in Business and Marketing from the University of Greenwich.
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untypical
Bringing together two trusted housebuilding brands, Tilia Homes and Hopkins Homes, untypical aims to make a positive difference to the UK housebuilding market and help to provide greater access to homes which are affordable for buyers. Guided by an innovative approach and a commitment to excellence, untypical focuses on creating sustainable, inclusive communities, delivering homes across the UK that people want to live in and are good for the planet. Our journey to becoming the UK’s most customer-centric housebuilder starts today.