Ethan Tan

Ethan Tan has a diverse work experience spanning several roles and industries. Ethan'smost recent position was as a Performance Marketing Manager at unu, starting in August 2022. Prior to that, they worked at Uni Enrol, where they held two positions. As an Assistant Manager, Performance Marketing, they oversaw marketing activities for EduKaji, an online tutoring platform. As a Senior Executive, Performance Marketing, they were part of the Performance Marketing team at Malaysia's largest university enrolment platform, assisting students in choosing the right course and applying for scholarships.

Before their time at Uni Enrol, Ethan worked as a Google Ads Specialist at Accenture from December 2017 to November 2019. In this role, they analyzed and managed campaign strategies for Google Malaysia's LCS clientele, identifying ROI and upsell opportunities. Ethan also has experience as an SEO and Content Marketing Strategist at Nexus Mediaworks International, where they handled clients' website SEO and conducted industry research and analysis.

Earlier in their career, Ethan worked as a Business Performance Consultant at Enactus UWE, where they improved marketing strategies and conducted assessments for companies. Ethan also had an internship as a Marketing Intern at International Graduate Insight Group (i-graduate), where they conducted market research and assisted in business planning. Additionally, they gained experience as a Marketing Intern at Bizsphere Brand & Marketing, assisting with business development and managing social media channels.

Overall, Ethan has a strong background in performance marketing, SEO, and business consulting, with experience in various industries and roles.

Ethan Tan completed their Master in Marketing from the University of the West of England in the year 2016. Prior to that, they earned a Bachelor of Art (Hons) degree in Business Management with Marketing from the same university in 2015. Additionally, Ethan previously pursued a Bachelor of Business (HONS) degree in International Business & Marketing from Taylor's University from 2012 to 2014. Furthermore, Ethan has obtained certifications from Google Partners including the Analytics Certification, Mobile Site Certification, and Search Certification in September 2017.