Luis Fernando do Vale Ferreira

Luis Fernando do Vale Ferreira has a comprehensive and diverse work experience. Luis Fernando is currently working as a Professor de MBA at FIAP since March 2022. Prior to this, they had a long tenure at UOL - Universo Online, where they held various roles. From June 2021 onwards, they served as the Director of Digital Products Business Unit, responsible for managing a team of over 40 employees and overseeing the P&L of the unit. Luis Fernando was involved in several key areas, including product portfolio strategy, new product development and launch, marketing and growth, customer success and CRM, sales and retention, as well as UX/UI.

Prior to this role, they served as the Head of Marketing, where they were responsible for brand positioning strategy, marketing planning, advertising, events, and PR. Luis Fernando also oversaw various marketing strategies, such as paid search, social media, SEO, ASO, CRO, programmatic media, and mobile and app marketing. Before that, they held the position of Product and Marketing General Manager, where they managed product management, marketing, and UX/UI for a portfolio of over 30 products targeted at consumers and small businesses. As part of their role, they developed, launched, and managed these digital products while also overseeing marketing strategies and activities.

Luis Fernando initially joined UOL as a Marketing Manager in December 2013, where they handled marketing strategies for UOL Digital Products, including paid search, social media, programmatic media campaigns, SEO, and CRO. Prior to that, they served as a Marketing Coordinator from July 2011 to November 2013.

Before their tenure at UOL, Luis had earlier experience at NW3 COMUNICAÇÃO, where they worked as an intern for a brief period in July 2006.

Overall, Luis Fernando do Vale Ferreira's work experience demonstrates their extensive expertise in various areas such as product management, marketing, UX/UI, brand positioning, advertising, and digital media strategies.

Luis Fernando do Vale Ferreira holds a Bachelor's degree in Social Communication with a specialization in Advertising and Marketing from ESPM Escola Superior de Propaganda e Marketing. Luis Fernando later pursued a Certificate in Business Administration from Insper Instituto de Ensino e Pesquisa. Continuing their education, Luis completed a Master's degree in Professional Administration from Insper Instituto de Ensino e Pesquisa. Luis Fernando has also attended various specialized programs in Digital Marketing and Administration, Negócios e Marketing from New York University and Stanford University Graduate School of Business, respectively.