Penny Davitou

Penny Davitou is a digital marketing professional with extensive experience in developing and implementing comprehensive marketing strategies. Currently serving as Digital Marketing & Performance Manager at Up Hellas since September 2023, Penny specializes in enhancing brand awareness and lead generation through SEO, SEM, social media, email, and content marketing. Previously, Penny held various roles at Upstream from March 2017 to September 2023, including Digital Media Manager and Senior Performance Marketing Manager, focusing on digital acquisition and sales campaigns across LATAM and Africa. Earlier experience includes a Product Manager position at Tescom Hellas S.A., as well as administrative roles. Penny holds a Master's degree in Marketing from Athens University of Economics and Business and a Bachelor's degree in Business Administration from the University of Piraeus.