Luciano Froes

Luciano Froes is an accomplished executive with extensive experience in marketing, leadership, and strategic development within the aviation and technology sectors. Currently serving as Partner and Chief Marketing Officer at UP.Partners since October 2022, Luciano is involved in transforming the transportation industry by investing in innovative companies. Previously, as Co-President of One World Services, Luciano co-founded a digital assets and cryptocurrency trading company, overseeing organizational leadership and strategic direction. Luciano's significant tenure at Embraer from 2001 to 2019 included roles such as Chief Marketing Officer for Embraer Executive Jets and Head of Investor Relations, contributing to multi-disciplinary marketing strategies and investor engagement for a publicly traded organization. Luciano holds a Bachelor's Degree in Business, Management, Marketing, and Related Support Services from Florida Atlantic University and completed executive education at Kellogg.