Mercedes Núñez Santamaría

Mercedes Núñez Santamaría is a Senior Conversion and Personalization Consultant at Up Reply since October 2024, with a strong background in conversion rate optimization (CRO) across multiple roles. Previously, Mercedes served as CRO Manager at DR SMILE, where responsibilities included managing landing page structures for the Black Friday Campaign of 2023 and overseeing a complete website redesign. Prior experience includes a role as CRO Manager at audibene, focusing on international markets, where Mercedes executed the CRO roadmap and managed A/B testing. Mercedes began the career as a Junior CRO Manager and CRO Analyst, gaining expertise in optimization tools and user experience analytics. Educational qualifications include Bachelor’s degrees in Business Administration from the University of Navarra and WHU – Otto Beisheim School of Management, supplemented by specialized training in entrepreneurship and effective communication.