Up Reply
Mercedes Núñez Santamaría is a Senior Conversion and Personalization Consultant at Up Reply since October 2024, with a strong background in conversion rate optimization (CRO) across multiple roles. Previously, Mercedes served as CRO Manager at DR SMILE, where responsibilities included managing landing page structures for the Black Friday Campaign of 2023 and overseeing a complete website redesign. Prior experience includes a role as CRO Manager at audibene, focusing on international markets, where Mercedes executed the CRO roadmap and managed A/B testing. Mercedes began the career as a Junior CRO Manager and CRO Analyst, gaining expertise in optimization tools and user experience analytics. Educational qualifications include Bachelor’s degrees in Business Administration from the University of Navarra and WHU – Otto Beisheim School of Management, supplemented by specialized training in entrepreneurship and effective communication.
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Up Reply
Germany based Up Reply is the Reply Group company specialising in digital growth and experience optimisation. The experts provide international clients with data-driven methods for personalisation of digital channels, A/B testing, and analytics across the entire customer journey. The result is user-centered experiences that contribute to the business objectives. Up Reply supports with strategy consulting, onboarding and offers full service with tools such as Dynamic Yield, Optimizely, Adobe Target or Adobe Analytics, Google Analytics and Contentsquare.