Loredana Vătăvoiu

Loredana Vătăvoiu is a seasoned marketing professional with extensive experience leading marketing and communications strategies across various sectors. Currently serving as the Director Of Marketing & Communications and Board Member at Up Romania since February 2022, Loredana has previously held key marketing roles at Libra Internet Bank, Springtime, Alfredo, BGS DIVIZIA DE SECURITATE, and Next Brands. Loredana's expertise encompasses 360-degree marketing responsibility, brand management, market research, and social media strategy, complemented by a solid educational background in marketing from both Academia de Studii Economice din București and Universitatea „Alexandru Ioan Cuza” din Iași. Throughout this career, Loredana has demonstrated a strong ability to drive innovative marketing initiatives, improve customer engagement, and enhance brand visibility.