Up & Up Festival
Mia Valencic is an experienced marketing professional with a focus on brand partnerships and music marketing. Currently serving as a Brand Partnerships Coordinator at Interscope Records since May 2024, Mia previously held roles as a Music Marketing Intern at Red Light Management and as a Campus Launch Strategist with TapTap Live. Academic achievements include a Bachelor of Science in Business Administration with concentrations in Marketing and Psychology from the University of Southern California. Additional experience encompasses positions such as Campus Ambassador for Duffl, Music Business Intern at Hallwood Media, and Brand Marketing & Industry Engagement Intern at SoundExchange, showcasing a diverse skill set in marketing and communication within the music industry.
Up & Up Festival
#1 college national festival promoter, powered by our student network of ambassador teams across the US. The concept is like the Final Four of College Music Festivals: Our teams rally their campus to compete against colleges across the country to sell the most pre-sales in 48 hours (with no date or location!). The top schools produce a large-scale music event with top emerging artists on or near their campus! Up & Up provides the necessary resources and non-stop mentorship. Our student network lives at the intersection of: 1) Passion for live events 2) Improving our craft as marketers and creatives 3) Education If our winning students didn't have "the greatest experience of their life" on the night of their event, then we didn't do our job. Interested in getting involved either as a student or brand partner? Email info@upandupfestival.com